The Judgment Beneath the Doubt
A few Friday evenings ago, I was cooking dinner, sipping wine, surrounded by my favorite dogs (my fur child and my fur god child), and this wave of something washed over me that I couldn't immediately name. Fulfillment, maybe. Perhaps purpose. Or…
"This Felt Familiar" & Other Ways I Lost a Deal
The insight came a too late, and too late in this business, is a different kind of expensive.
Confessions of a CMO, Part Two: Are We Doing for the System or for the People?
Eight months ago, I took a risk and wrote an article called Confessions of a CMO: I'm Tired. I named something that a lot of marketers were feeling but not saying out loud: that we were spending our days feeding algorithms instead of ideas.
What Is a Fractional CMO?
The hub of the whole conversation: what a fractional CMO is, what one isn't, and who actually needs one.
What a Fractional CMO Actually Does
The job description behind the title — diagnosis, strategy, alignment, and the invisible work that makes marketing actually work.
The Promise I Wouldn't Make
There's a specific moment I look for before I ever get on a call with a prospective client: the point where what they're asking for and what they may truly need come into focus, sometimes before we've even spoken.
What a Fractional CMO Costs
Why you won't find a flat number on this site — and how fractional CMO engagements are actually priced.
Fractional CMO vs. Full-Time CMO
Not a lesser version of full-time — a right-sized one. When each makes sense, and how to tell which you need.
Your marketing strategy wasn't broken. It was just left untended.
Here is a pattern I see repeatedly in strong, well-run businesses. Revenue slows, so marketing moves to the top of the priority list. Time, money, and energy go in. Social media picks up. A campaign launches. Activity is…
When You're Ready to Hire a Fractional CMO
The signals that mean it's time — and the honest ones that mean it isn't yet.
Fractional CMO vs. Marketing Agency
One sets the strategy, the other executes it. Why they're not competitors — and why most businesses need the first before the second pays off.
Fractional Marketing Director, Explained
The role, the difference from a fractional CMO, and how to tell which level of leadership you need.
The Strategy Didn’t Change
I've watched this pattern play out often. A company decides its marketing isn't working and makes a move - a new agency, a new hire, a new approach. Within six to twelve months, things start moving. Revenue picks up, the…
It's not your marketing: It's what's upstream.
I find myself having the same conversation. Different industries, different revenue, same problem.
How Do You Know You Need a Fractional CMO? 5 Signs You're Ready.
Most business leaders don't simply wake up one morning and think: "I need a Fractional CMO." That's not how this decision usually arrives. What does happen is quieter and a lot more frustrating.
Nobody Claps for the Foundation
Why invisible work is the most important thing you'll do as a founder - and why it will never feel like enough.
Confessions of a CMO: I’m Tired…
Not the “I need a vacation” kind of tired. The existential kind. The kind that comes from watching smart, passionate marketers spend their days feeding algorithms instead of ideas. Everywhere I look, the playbook is the…
AI’s Busy Week and the Marketer’s Muddy Crystal Ball
If it feels like AI is rewriting your marketing playbook every other week - you’re not wrong. Last week alone, OpenAI launched the ChatGPT Atlas browser, and Google quietly has been making changes that could reshape how…
Designing Decisions: When Your Influence Serves Everyone or No One
How sustainable growth happens through aligned interests, not better persuasion.
Care Is a KPI: When Business Becomes Mission
A Steward's Playbook of daily practices that compound into resilient businesses and stronger local economies.
Owning the Gap: Why Women Choose Entrepreneurship
A reflection on autonomy, equity, and leadership from inside the system—and beyond it.
Take the Damn Time Off: Rethinking Unlimited PTO and the Leadership Mandate Behind Rest
We've all heard it before: "You can't pour from an empty cup." It's a simple truth, and yet in America's hustle-harder culture, taking real time off remains one of the most neglected responsibilities in the workplace.
The Power of Understanding Core Values in Leadership
When Tricia Petteys handed me a copy of "Dare to Lead" by Brené Brown, I had no idea it would fundamentally change how I approach leadership. Actually, I've been gifted this book by several people over the years, and…